EE Spotlight: Creating & Communicating Trust Vision & Values

A summary of our June 2021 EE Spotlight theme: Creating and Communicating Trust Vision and Values.

This month on our socials, our EE Spotlight campaign has focused on the various ways in which we support Multi Academy Trusts to create and communicate unique and meaningful sets of visions and values. From establishing a brand narrative to ensuring consistency across partner schools, we strive for innovation and engagement, resulting in campaigns which have a real, tangible impact for the Trusts we work with.

Animation displaying the trust's vision and values.

Establishing Values & Brand Narrative

We know that creating a set of distinct values is essential for any successful organisation, especially in an education setting. Creating a list of memorable values is a simple way of conveying your Trust identity: how you operate, what is important to you and what makes you stand out.

We support Trusts to formulate their core values and to create a brand and narrative around them. Using the brand and messaging consistently across all Trust communications as well as throughout partner schools ensures a clear narrative and sense of cohesion throughout the organisation.

Social media and website communication for trust vision and values.

Making the Most of Digital Channels

Once values have been established, we support Trusts to communicate them consistently across digital channels. Those considering joining the Trust (whether that be a prospective member academy, member of staff, or parent/carer) are likely to check social media and websites as a first port of call. Ensuring that these channels clearly showcase Trust values is key to attracting key stakeholders and driving growth.

Our experienced Digital Team supports Trusts to keep social media channels and websites up-to-date and engaging, either by supporting Trust staff with advice, analytics and feedback, or by managing accounts in-house. We work closely with our partners to find an approach that works best for all involved.

Interior displays of trust vision and values.

Interior Displays

We know that every Trust is different in their approach to the identities of their partner academies, and we strive to support all our partners regardless of the direction they take. Although some academies maintain an individual ethos and branding when joining a Trust, sharing the same core values is a great way of demonstrating unity across the organisation.

Our Design Teams are experiences in creating eye-catching displays for individual academies which demonstrate their commitment to their Trust’s values. This reinforces to all stakeholders the fact that the academy is part of something bigger, and that it shares a vision and set of values with a wider Trust community.

Awards and certificates for trust vision and values

Communicating Through Film

Telling people about your Trust’s values is one thing – showing them is quite another! Capturing interviews with staff and students within the Trust as well as natural footage of everyday interactions demonstrates values in action, showcasing what they mean in practical terms through your organisation.

The members of our Media Team are experts in planning, filming and editing video content which really gets to the heart of each Trust we work with. We collaborate with our partners to ensure all content really captures the desired tone, bringing values to life.

Celebrating Values

Whilst clearly and consistently communicating your Trust’s values to key stakeholders is vital for driving growth and success, we know that it is equally important to ensure that all members of a Trust also understand how these values should underpin everything they do.

A fantastic way to build awareness of key values throughout the Trust community is to develop value reward schemes. We have previously worked with our partners to develop attractive certificates which were rewarded to students who clearly demonstrated Trust values. This scheme highlighted the importance of living these values every day, to both students and staff in all partner academies.

Animation of map.

Engaging Media Content

We love to find fresh, engaging ways of conveying key messages to grab attention and spread awareness. A great way of making sure users stop to read about your Trust’s vision and values (either on your website or social media channels) is to implement animated content to replace blocks of text. Our Media and Design Teams are skilled in creating attractive, visually interesting animations which use Trust branding to capture the attention of target audiences and ensure that key messages are communicated clearly.