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LEAP Multi Academy Trust: Vision, Values and School Improvement (2017 – present)

LEAP Multi Academy Trust comprises of three 11 – 18 schools. Two schools are based in Rotherham and one is located in Derbyshire. As a newly formed Trust, we were asked to help shape and develop a marketing strategy in line with the organisation’s vision and values.

Aims:

  • Develop a branding strategy in order to raise the profile of the Trust across targeted geographical locations.
  • Develop a Trust website and social media platforms to increase the frequency and quality of communications.
  • Create and implement an external and internal marketing strategy to promote the vision and values of the Trust.
  • Promote a positive attitude with students towards learning and achievement.

Our role:

To work in partnership with the executive team and individual SLTs to develop a strategic approach to the branding and marketing of the organisation. Focus and a range of campaigns both Trust-wide and within individual schools in line with the priorities of the Trust.

LEAP Multi Academy Trust is proud to work in partnership with Engaging Education. EE impressed us from the moment we first met with Ross and Imran, we felt inspired by their drive and vision – something which felt very much aligned to our ethos and values. They were able to readily translate our promotional ideas into vivid and arresting content across a range of media channels, helping us to extend our digital reach. They have always felt like a part of our team since day one, thanks to their positive, can-do approach. Working with EE has been instrumental in our work to better engage the communities that our Trust serves. We wouldn’t be without them!

Wayne Barsby, Chief Executive, LEAP Multi Academy Trust

Outcomes:

  • Implemented a coherent and consistent marketing and branding strategy across the Trust and within each individual school (verified through stakeholder voice initiatives).
  • Increased the student roll in Year 7 across each individual academy.
  • Demonstrated a positive impact upon on students’ attitude to learning through external analysis and evaluation.
  • Enhanced the Trust’s ability to attract and recruit staff to a range of crucial positions.
  • Achieved a cost saving of over £10,000 on previous marketing spend.
  • Grew social media engagement by 33% and increased clicks on ‘calls to action’ by 34% throughout a 2-year period.

Pupils’ overall attendance is beginning to improve, and their persistent absence is beginning to decline. There is a particularly strengthening picture of the attendance and persistent absence of disadvantaged pupils and those with SEND.

Ofsted, 2019

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