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L.E.A.D. Academy Trust: Communications and Marketing (2016 – present)

L.E.A.D. Academy Trust comprises of 25 academies across Nottingham, Derby, Lincoln, Leicester and Sheffield. Their philosophy is to lead, empower, achieve and drive. Following a period of growth, the need to implement the Trust identity, core values and external communications was critical.

Aims:

  • Raise the profile of L.E.A.D. Academy Trust in targeted geographical locations.
  • Implement campaigns with individual academies and core services on a proactive and reactive basis.
  • Create and implement an innovative external and internal marketing strategy.

Our role:

  • Focusing on the creation and growth of 3 core Trust communication channels (social media/online, film/digital media, printed material).
  • Pro-actively developing and implementing campaigns.
  • Working with 18 individual academies with specific challenges and needs.

We have been continually impressed by the service that has been provided by Engaging Education. The team is knowledgeable, professional and committed to supporting the L.E.A.D. Academy Trust, which has made them an invaluable partner. Their expertise has been instrumental in helping L.E.A.D. build a positive and wide-reaching profile and they always go above and beyond expectations with their creative solutions. Engaging Education have been key in helping to create and implement an effective Trust marketing strategy. Their services are wide-ranging and always of a high quality. They are friendly, helpful and full of innovative ideas.

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Outcomes:

  • Increase in student roll of those entering Year 7 of 49.5% from 2017 to 2019 at the targeted academy.
  • Increase in the number of pupils selecting the academy as ‘first preference’ of 144% from 2018 to 2020.
  • Increase in channel views of 339% (2020 vs 2019) and an audience retention rate of 83% of the total film length.
  • Increase in followers across all Trust and academy social media accounts of 74% (2020 vs 2019) with an increase in clicks on social media material of 128% (2020 vs 2019).
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