Roundhay School (Primary, Secondary and Sixth form): Image and Identity (2017 – present)

Roundhay is an ‘all-through’ school, serving children and young people aged 4 to 18. It is one the largest, most diverse and oversubscribed institutions in the country. Currently graded Ofsted ‘Outstanding’ and a ‘World Class’ school, maintaining this internal and external identity is a key priority.

Aims:

  • Modernise the brand image whilst protecting its heritage and history.
  • Deliver external communications and marketing across primary, secondary and post-16 through a range of platforms.
  • Partner with staff across all settings to ‘bring to life’ key school improvement initiatives.

Our role:

  • Becoming the complete creative partner for Roundhay, providing video, photography, design, social media, strategy, web and print.
  • Driving forward education programmes such as SEND initiatives, curriculum resources, assessment preparation and academic engagement.

I have worked alongside Engaging Education for over 8 years in various schools and contexts. They have supported with the delivery of marketing and promotion campaigns, interior and exterior transformations, school improvement initiatives and stakeholder engagement. The team are passionate, committed and instantly become a valued part of the organisation. They are completely unrivalled across the whole of the sector for their extensive skillset, expert understanding and proven ability to consistently deliver against our core aims.

Matthew Partington, Headteacher, Roundhay School & Sixth Form

Outcomes:

  • Social media channel growth of 126% throughout the period, with targeted campaigns reaching an average of 81,000 users within a targeted demographic. 
  • Maintained roll into Year 7 and Year 12 amongst intense, local competition.
  • Development of key school improvement initiatives to result in individual, measurable improvements and success.