I ♥️ Animation
Animation lets you capture and hold people’s attention. Our attention spans are so short now, so it can be difficult to get people to pay attention for more than a few seconds. Breaking down information into chunks and presenting it in a visually interesting way gets around that to an extent, to get important messages across.
I’m also a big fan of the flexibility it offers. You get the opportunity to present mixed media, combining photography, film, graphic design and sound into one deliverable. This is great because it’s engaging but also because it maximises the use we get out of everything we capture. Got some film footage from a virtual tour film? Great, we can reuse that in an animated map of the school. It opens up so many more doors.