A well-established multi-academy Trust in the South of England, serving over 4,000 students across secondary, sixth form and specialist provision, had entered a new phase of growth. With a clear ambition to expand its impact regionally, the Trust recognised the need to sharpen its strategic narrative, strengthen stakeholder communications and align internal capacity to support sustainable development.
The Trust sought a partner to help define its long-term strategic direction, communicate its purpose with clarity, and prepare the organisation for future expansion.
While educational performance and local reputation were strong, the Trust’s leadership team identified several challenges:
EE Advisory led a structured engagement over six months, combining strategic advisory, brand and communications consultancy, and leadership facilitation.
1. Discovery & Insight: Conducted interviews and workshops with Trustees, CEOs, Principals and key staff. Analysed trust-wide data, communications, and stakeholder feedback to identify opportunities and risks.
2. Strategic Alignment: Facilitated executive sessions to refine the Trust’s purpose, vision and strategic priorities. Defined a “Trust Dividend” model articulating how central capacity delivers tangible value to schools.
3. Communications & Narrative: Developed a coherent Trust narrative and messaging framework for internal and external audiences. Supported the creation of a new communications plan to embed consistency across schools.
4. Delivery & Support: Produced a board-ready strategy document and presentation materials. Advised on stakeholder engagement and communications structure to sustain alignment.
