We couldn’t agree more with Paul Rand! That’s why we’ve decided to share insights into how rebranding works from our talented design team.

Ivy Rebrand Case-Study

Considering a rebrand (or simply a brand refresh) can be incredibly daunting. How do you encapsulate what your organisation is about and where you want to go in the future into a brand identity? We want to share insights from our team of talented designers to show you how we help bring clarity and distinction to our partners’ brands.

Vision

Getting to know our clients is always priority number one at Engaging Education and in this case the passion of the senior leadership came across immediately, which was a great starting point! The insights we gained during this process were fundamental to the rest of our work.

Analysis

After establishing an understanding of Ivy Education Trust we commenced our brand analysis. Our goal here was to create a revised identity that had practical benefits and visual diversity prioritised, allowing the brand identity room to grow.

Exploration

Exploration is essential when it comes to any type of brand work. In this case our focus was exploring how the brand identity would communicate the Trust’s core values. We considered how the values could be communicated both altogether and individually, and used the framing as a visual link with their title of ‘The 4 Cs’. 

Logo

Having already composed a well-considered concept, our focus was to understand how we could elevate this with bespoke iconography and visual design. We understood the importance of preserving parts of the old logo. In particular, the ivy leaf has a strong resonance with the Trust’s history and values. However, we felt this could be more neatly integrated, alongside elevating the ‘Ivy’ part of the name to a position of greater prominence.  

Colour Palette

For the colour palette, we maintained a core green primary palette – with some wider shade variety for punchier contrast – and introduced a secondary palette, sympathetic to the geographical area as well as a nod to Dr Ivy Williams, one of the key brand influences, with the inclusion of an Oxford blue. 

The Importance of Branding