4 Ways to Make the Most of Your Communication Channels

In a time where there are countless outlets and sources for stakeholders to access information from, it is more important than ever to ensure that your school or MAT’s key messages are communicated through as many channels as possible. At Engaging Education, our team is on hand to advise and create attention-grabbing content across all platforms.

Website

Your website is one of the first places stakeholders will look to find important information and better understand your organisation. Keeping your ‘news’ section up to date is a quick and easy way of demonstrating that you value regular communication and keeping your school or Trust’s community informed. Implementing eye-catching webpage banners for particularly important news ensures that your audience (including students and parents) doesn’t miss a thing.

Our team of creatives ensure our partners’ websites are user-friendly, attractive, informative and – most importantly – regularly updated will essential information.

 

Social Media

The other main source of information for your stakeholders is your social media channels. To some, keeping Twitter, Instagram, Facebook and/or LinkedIn updated and professional may be an afterthought. However, any successful organisation will tell you that a carefully curated feed full of well-planned campaigns is essential to improving/maintaining community perception and communicating key messages in a quick, engaging way.

At Engaging Education, our experts in digital marketing, graphic design, media and copy work with our partners to ensure their social media feed is full of engaging and informative content.

 

Printed Materials

Despite the increasing use of digital platforms in presenting and searching for information, printed materials still have their place in effective communication strategies. This can particularly be the case when communicating a message to parents as well-presented physical materials sent directly can cut through the noise of online communication pieces.

Members of our Design Team are experts in creating attention-grabbing booklets, leaflets, postcards and flyers with bold messaging complemented by dynamic photography.

 

 

Wider Community

The channels discussed here so far are all fantastic for communicating with audiences already engaged with your school or Trust, i.e. parents, students and staff. But how else can you communicate with the wider community and influence perceptions around your organisation? Here we recommend the simple and traditional: good, old-fashioned press releases and outdoor banners. There is a lot to be said for using the press and your physical location to your advantage to provide a steady stream of positive news into your local community and beyond.

Our team is full of experts in creating and distributing these materials to create a real impact for our partners.

 

 

At Engaging Education, we pride ourselves on our expertise in effective marketing and communication within the education sector and beyond.  

Contact us to find out more about how we can support your organisation. 

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