IWD at Engaging Education: Meet the Women Driving EE Forward

Opening doors

For many, getting their first opportunity in the creative industry can feel daunting. But at EE, our female creatives feel supported and confident to step into their full potential. Sophie Flanagan, who recently completed her Digital Marketing apprenticeship and transitioned into a full-time role, reflects on how she felt supported throughout her journey: “I truly felt supported when seeing my hard work being recognised.”  

Olivia, our Digital Marketing Executive, adds, “There are so many different avenues you want to try, and you often feel like you’re on one path for life… but at EE, I’ve been able to explore new skills and grow.”

There are so many challenges facing young women today and that's why our work is extremely important. Girls are still less likely to apply to top universities than boys regardless of their grades, and things like period stigma hugely impact their daily lives at school. It's fulfilling to work alongside so many likeminded women who are not only experts in what they do, but also care deeply about having a positive impact.

Sophie Walshe, Digital Analyst and Web Lead

Redefining norms

The creative field is all about pushing boundaries. But for women just starting out, the biggest challenge can sometimes be just figuring out their ways and making a space for themselves in the first place. Junior Designer Sarah acknowledges this challenge and how EE has helped her navigate it: “It can feel really scary when there’s no definitive ‘right way’ of doing things. At EE, I feel supported through initiatives like having desk buddies while working remotely—it makes a real difference.”

Junior Designer Jessica notes the shift happening around her too: “There used to be a lack of female role models in the industry, but now it’s nice to see women being empowered by their creativity and supporting each other.” 

Neha, a creative copywriter from a diverse background, echoes the sentiment: “From day one, I felt included at EE. There’s a real culture of support here, where different voices are valued. That makes it easy for me to do my best and bring my perspective to the table.”

One of the most impactful things I’ve done at EE is craft messages that encourage young women to step into STEM. Knowing that my work helps shift perceptions is incredibly rewarding.

Neha Upadhaya, Creative Copywriter

Creating with a purpose

Creativity isn’t just about creating amazing campaigns—it’s about making a difference. It is a powerful tool for shifting mindsets and encouraging a meaningful change. At EE, our female creatives feel empowered to be able to use their talent to spark ideas, start important conversations, and create results that go beyond the briefs.

Helen, a Creative Copywriter, felt it firsthand when working on Humber VPP’s Anyone. Anywhere. Campaign, which focused on healthy relationships and violence prevention. “I spent months researching relationship violence and its impact on both men and women to create resources for young people that would make a change. As a woman, this project resonated deeply with me. It helped me better understand unhealthy relationships and, in turn, support those around me with tangible and meaningful advice.”

Aimee, Graphic & Motion Designer, shares her pride in contributing to the campaign: “I’m proud to have worked on something so impactful that will help educate and protect young women and men in the future.”

Similarly, Neha reflects on one of her most meaningful projects with UTC Leeds, which encouraged students to pursue STEM careers, especially women: “One of the most impactful things I’ve done at EE is craft messages that encourage young women to step into STEM. Knowing that my work helps shift perceptions is incredibly rewarding.”

I’m proud to have worked on something so impactful that will help educate and protect young women and men in the future.

Aimee Morley, Graphic & Motion Designer

Having been in the creative agency industry over ten years, I have seen shifts in culture and regard to women in the workplace. With more formal access to career progression and development, there comes better equality between employees. The gender pay gap has held many types of work places more accountable for the equality between men and women.

Stephanie Hodgson, Content and Communications Lead

Looking ahead

Creating equality in the workplace demands flexibility, feedback, and continuous improvement. It’s about creating a workspace that acknowledges and accommodates the realities of working life. “Any workplace which gives women some flexibility in their work-life balance will have a happier and more productive female workforce,” says Magda, Projects & Partnership Manager. “Flexibility is key,” adds Jade, Project Support & Admin, “keeping hours and schedules flexible for childcare and providing support with mental health.”

Beyond inclusion policies, creating a truly diverse and inclusive workplace requires reflection, accountability, and addressing unconscious biases. “Companies should be aware of gendered optics,” says Gaia, Creative Copywriter, “for example, the unchecked assumption that women are naturally better at multitasking and HR roles.” These stereotypes, no matter how subtly ingrained, set expectations and impact potential.

International Women’s Day at EE has always been more than just a day of celebrating women’s contributions in the creative sector. We recognise that true equality is not a destination but an ongoing journey of continuous improvement that we take. 

Together. 